Pott Candles: post-launch Meta review, 5 to 10 Nov 2026

Account and campaigns by day

Account and campaigns, day by day

Mon 9 dipped to ROAS 1.59. Tue 10 reached 3.35 with 167 purchases, the best day of the six and the first on the higher Evergreen budget. Pick a campaign below to see its days.

Account

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Account daily results
Day	Spend	Purchases	Value	ROAS	CPA	CPM	Link CTR
Thu 5	£4,353	115	£9,722	2.23	£37.85	£21.66	1.21%
Fri 6	£4,256	111	£9,195	2.16	£38.34	£21.76	1.26%
Sat 7	£4,154	120	£10,015	2.41	£34.62	£25.20	1.42%
Sun 8	£4,305	111	£8,906	2.07	£38.79	£23.54	1.38%
Mon 9Prov.	£3,864	96	£6,158	1.59	£40.25	£21.65	1.24%
Tue 10Prov.	£4,222	167	£14,133	3.35	£25.28	£21.94	1.24%
5 to 6 Nov, before	£8,609	226	£18,918	2.20	£38.09	£21.71	1.24%
7 to 10 Nov, after †	£16,546	494	£39,211	2.37	£33.49	£23.02	1.32%

Campaign

Evergreen · budget £3,168 a day from Tue 10 (was £2,640)

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Evergreen daily results
Day	Spend	Purchases	Value	ROAS	CPA	CPM	Link CTR
Thu 5	£2,593	55	£4,393	1.69	£47.14	£20.46	1.07%
Fri 6	£2,586	57	£4,605	1.78	£45.37	£20.14	1.11%
Sat 7	£2,651	62	£5,029	1.90	£42.76	£25.70	1.37%
Sun 8	£2,797	58	£4,621	1.65	£48.22	£23.38	1.35%
Mon 9Prov.	£2,566	43	£3,291	1.28	£59.67	£21.97	1.24%
Tue 10Prov.	£2,910	82	£8,009	2.75	£35.49	£21.86	1.23%
5 to 6 Nov, before	£5,179	112	£8,997	1.74	£46.24	£20.30	1.09%
7 to 10 Nov, after †	£10,924	245	£20,950	1.92	£44.59	£23.11	1.29%

Christmas Creative Testing

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Christmas Creative Testing daily results
Day	Spend	Purchases	Value	ROAS	CPA	CPM	Link CTR
Thu 5	£827	34	£2,850	3.44	£24.34	£22.20	1.41%
Fri 6	£780	26	£1,799	2.31	£29.99	£22.70	1.40%
Sat 7	£786	36	£3,074	3.91	£21.83	£25.57	1.66%
Sun 8	£843	23	£1,548	1.84	£36.67	£23.18	1.45%
Mon 9Prov.	£716	21	£1,364	1.90	£34.11	£20.39	1.18%
Tue 10Prov.	£658	45	£3,283	4.99	£14.63	£20.10	1.29%
5 to 6 Nov, before	£1,607	60	£4,650	2.89	£26.79	£22.44	1.40%
7 to 10 Nov, after †	£3,004	125	£9,270	3.09	£24.03	£22.25	1.39%

Cook Candles · budget £288 a day from Tue 10 (was £240)

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Cook Candles daily results
Day	Spend	Purchases	Value	ROAS	CPA	CPM	Link CTR
Thu 5	£246	8	£757	3.08	£30.75	£24.50	1.28%
Fri 6	£237	2	£466	1.96	£118.57	£25.67	1.33%
Sat 7	£251	7	£788	3.14	£35.86	£26.22	1.16%
Sun 8	£239	8	£615	2.57	£29.89	£24.70	1.22%
Mon 9Prov.	£230	13	£419	1.82	£17.71	£22.05	1.27%
Tue 10Prov.	£271	9	£720	2.66	£30.09	£24.97	0.94%
5 to 6 Nov, before	£483	10	£1,223	2.53	£48.32	£25.06	1.31%
7 to 10 Nov, after †	£991	37	£2,542	2.56	£26.79	£24.45	1.14%

Gifting (old campaign) · budget cut to £100 a day from Sat 7

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Gifting (old campaign) daily results
Day	Spend	Purchases	Value	ROAS	CPA	CPM	Link CTR
Thu 5	£497	10	£1,196	2.41	£49.72	£27.83	1.87%
Fri 6	£470	11	£1,213	2.58	£42.74	£31.09	2.39%
Sat 7	£89	2	£150	1.69	£44.34	£37.64	3.10%
Sun 8	£78	1	£564	7.19	£78.48	£33.90	2.63%
Mon 9Prov.	£96	6	£409	4.28	£15.92	£32.79	2.40%
Tue 10Prov.	£103	4	£276	2.68	£25.69	£33.42	2.28%
5 to 6 Nov, before	£967	21	£2,410	2.49	£46.06	£29.33	2.11%
7 to 10 Nov, after †	£365	13	£1,398	3.83	£28.11	£34.29	2.57%

Destination Test · switched on Sat 7, 11:23 CST

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Destination Test daily results
Day	Spend	Purchases	Value	ROAS	CPA	CPM	Link CTR
Thu 5	·
Fri 6	·
Sat 7	£225	2	£118	0.52	£112.49	£17.51	1.25%
Sun 8	£155	4	£410	2.65	£38.72	£22.68	1.29%
Mon 9Prov.	£137	4	£309	2.26	£34.24	£19.80	1.32%
Tue 10Prov.	£140	4	£224	1.60	£35.00	£21.47	1.47%
7 to 10 Nov, after †	£657	14	£1,061	1.62	£46.92	£19.84	1.32%

Retention: Subscription

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Retention: Subscription daily results
Day	Spend	Purchases	Value	ROAS	CPA	CPM	Link CTR
Thu 5	£85	6	£363	4.28	£14.12	£14.24	0.86%
Fri 6	£86	6	£509	5.92	£14.32	£16.51	0.81%
Sat 7	£66	9	£635	9.70	£7.28	£18.48	0.62%
Sun 8	£80	12	£776	9.75	£6.64	£16.59	0.96%
Mon 9Prov.	£69	6	£285	4.16	£11.44	£17.19	0.88%
Tue 10Prov.	£90	17	£1,247	13.84	£5.30	£22.96	0.79%
5 to 6 Nov, before	£171	12	£872	5.11	£14.22	£15.30	0.83%
7 to 10 Nov, after †	£304	44	£2,944	9.69	£6.91	£18.69	0.82%

Retention: All Purchasers

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Retention: All Purchasers daily results
Day	Spend	Purchases	Value	ROAS	CPA	CPM	Link CTR
Thu 5	£49	2	£163	3.30	£24.63	£26.23	1.60%
Fri 6	£49	7	£420	8.60	£6.97	£23.00	0.80%
Sat 7	£47	1	£188	4.00	£46.98	£25.27	1.40%
Sun 8	£59	4	£298	5.07	£14.67	£26.69	1.87%
Mon 9Prov.	£48	3	£80	1.68	£15.83	£21.05	0.93%
Tue 10Prov.	£50	6	£375	7.49	£8.34	£22.37	1.30%
5 to 6 Nov, before	£98	9	£582	5.94	£10.90	£24.52	1.18%
7 to 10 Nov, after †	£203	14	£940	4.63	£14.52	£23.76	1.37%

Fir A/B (paused 9 Nov) · paused Mon 9, 00:43 CST

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Fir A/B (paused 9 Nov) daily results
Day	Spend	Purchases	Value	ROAS	CPA	CPM	Link CTR
Thu 5	£55	0	£0	0.00	n/a	£44.03	1.35%
Fri 6	£47	2	£185	3.89	£23.73	£43.25	1.00%
Sat 7	£39	1	£32	0.81	£39.30	£53.18	3.38%
Sun 8	£55	1	£74	1.34	£54.81	£49.47	2.17%
Mon 9Prov.	£3	0	£0	0.00	n/a	£70.83	0.00%
Tue 10Prov.	·
5 to 6 Nov, before	£103	2	£185	1.79	£51.44	£43.67	1.19%
7 to 10 Nov, after †	£98	2	£106	1.08	£48.76	£51.46	2.59%

† Provisional Hatched cells (Mon 9, Tue 10) and every 7 to 10 Nov total will rise as late purchases are attributed.

Evergreen ad sets by day

Inside Evergreen, ad set by ad set

The first tab compares all five Evergreen ad sets side by side (ROAS each day, CPA beneath). The other tabs give each ad set the same day-by-day view as the campaigns above. Cook Candles and old Gifting are single ad set campaigns, so their campaign tables already cover them.

Ad set

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Evergreen ad sets, ROAS and CPA by day
Ad set	Min spend/day	Thu 5	Fri 6	Sat 7	Sun 8	Mon 9Prov.	Tue 10Prov.	7 to 10 Nov spend †	Purch. †	ROAS †	CPA †
Christmas	£500	1.86£43 CPA	1.92£46 CPA	1.90£41 CPA	1.60£48 CPA	1.35£58 CPA	2.74£35 CPA	£7,600	173	1.92	£43.93
Gifting (new)	£300	·	·	0.81£211 CPA	0.95£116 CPA	0.35£276 CPA	2.70£51 CPA	£1,348	12	1.18	£112.30
Tomato	£200	1.33£76 CPA	1.16£42 CPA	2.65£37 CPA	1.24£52 CPA	0.75£58 CPA	1.60£43 CPA	£855	19	1.66	£45.01
Everything Else	£200	1.15£57 CPA	1.28£51 CPA	2.09£36 CPA	3.59£25 CPA	3.13£27 CPA	2.66£41 CPA	£750	24	2.88	£31.25
Seasonal	£100	1.26£63 CPA	1.66£42 CPA	4.86£13 CPA	1.99£34 CPA	0.38£85 CPA	5.72£15 CPA	£371	17	3.28	£21.82

Christmas · Evergreen · minimum spend £500 a day

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Christmas daily results
Day	Spend	Purchases	Value	ROAS	CPA	CPM	Link CTR
Thu 5	£1,889	44	£3,514	1.86	£42.93	£25.51	1.22%
Fri 6	£1,921	42	£3,682	1.92	£45.73	£25.86	1.35%
Sat 7	£1,714	42	£3,249	1.90	£40.80	£29.66	1.51%
Sun 8	£1,937	40	£3,102	1.60	£48.42	£26.00	1.41%
Mon 9Prov.	£1,866	32	£2,517	1.35	£58.31	£24.76	1.32%
Tue 10Prov.	£2,084	59	£5,706	2.74	£35.31	£24.87	1.32%
5 to 6 Nov, before	£3,810	86	£7,196	1.89	£44.30	£25.69	1.28%
7 to 10 Nov, after †	£7,600	173	£14,574	1.92	£43.93	£26.08	1.38%

Gifting (new) · Evergreen · minimum spend £300 a day · new ad set, switched on Fri 6 at 22:51 CST

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Gifting (new) daily results
Day	Spend	Purchases	Value	ROAS	CPA	CPM	Link CTR
Thu 5	·
Fri 6	·
Sat 7	£421	2	£340	0.81	£210.53	£38.64	1.70%
Sun 8	£347	3	£330	0.95	£115.59	£29.08	2.03%
Mon 9Prov.	£276	1	£98	0.35	£276.24	£32.80	2.36%
Tue 10Prov.	£304	6	£821	2.70	£50.60	£30.92	2.15%
7 to 10 Nov, after †	£1,348	12	£1,589	1.18	£112.30	£32.82	2.04%

Tomato · Evergreen · minimum spend £200 a day

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Tomato daily results
Day	Spend	Purchases	Value	ROAS	CPA	CPM	Link CTR
Thu 5	£227	3	£302	1.33	£75.65	£8.33	0.54%
Fri 6	£209	5	£242	1.16	£41.72	£7.02	0.46%
Sat 7	£257	7	£680	2.65	£36.68	£11.87	0.77%
Sun 8	£208	4	£257	1.24	£51.90	£11.37	0.60%
Mon 9Prov.	£175	3	£132	0.75	£58.26	£9.37	0.39%
Tue 10Prov.	£216	5	£346	1.60	£43.21	£9.26	0.43%
5 to 6 Nov, before	£436	8	£544	1.25	£54.44	£7.65	0.50%
7 to 10 Nov, after †	£855	19	£1,415	1.66	£45.01	£10.44	0.55%

Everything Else · Evergreen · minimum spend £200 a day

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Everything Else daily results
Day	Spend	Purchases	Value	ROAS	CPA	CPM	Link CTR
Thu 5	£226	4	£261	1.15	£56.59	£18.53	1.32%
Fri 6	£204	4	£261	1.28	£51.08	£19.49	1.24%
Sat 7	£181	5	£378	2.09	£36.24	£19.56	1.63%
Sun 8	£202	8	£726	3.59	£25.23	£19.67	1.55%
Mon 9Prov.	£164	6	£513	3.13	£27.36	£16.27	1.37%
Tue 10Prov.	£203	5	£540	2.66	£40.56	£17.46	1.52%
5 to 6 Nov, before	£431	8	£522	1.21	£53.83	£18.97	1.28%
7 to 10 Nov, after †	£750	24	£2,157	2.88	£31.25	£18.19	1.52%

Seasonal · Evergreen · minimum spend £100 a day

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Seasonal daily results
Day	Spend	Purchases	Value	ROAS	CPA	CPM	Link CTR
Thu 5	£251	4	£316	1.26	£62.65	£18.98	1.10%
Fri 6	£253	6	£420	1.66	£42.12	£18.11	1.12%
Sat 7	£79	6	£382	4.86	£13.12	£21.86	1.06%
Sun 8	£103	3	£206	1.99	£34.49	£22.20	1.03%
Mon 9Prov.	£85	1	£32	0.38	£84.82	£19.88	0.89%
Tue 10Prov.	£104	7	£595	5.72	£14.86	£22.79	1.01%
5 to 6 Nov, before	£503	10	£736	1.46	£50.33	£18.54	1.11%
7 to 10 Nov, after †	£371	17	£1,215	3.28	£21.82	£21.71	0.99%

† Provisional Hatched cells and 7 to 10 Nov totals are still filling in.

Ads by day

Where the money went, ad by ad

Every ad that spent £15 or more across the six days, plus all 56 new ads, grouped by ad set. Each cell is that day's spend in pounds: the darker the cell, the more it spent. The blue line marks the launch, so everything to its right is the new setup.

ChristmasEvergreen

35 ads shown · £11,410 over 6 days · 7 new

Creative thumbnail for Ad 1000, Customer Quote Tree Without Needle Drop

Ad 1000Customer Quote Tree Without Needle Drop637656531435373488£3,121

Creative thumbnail for Ad 1064, Gift They Keep Enjoying

Ad 1064Gift They Keep Enjoying318383216156228255£1,556

Creative thumbnail for Ad 1092 copy, Everything In One Box

Ad 1092 copyNEWEverything In One Box··118320273204£915

Creative thumbnail for Ad 1066, Wintery Not Too Christmassy

Ad 1066Wintery Not Too Christmassy142158122168154109£852

Creative thumbnail for Ad 983, New Glaze Fresh From The Kiln

Ad 983New Glaze Fresh From The Kiln113135113105108122£697

Creative thumbnail for Ad 1069 copy, Wintery Not Too Christmassy

Ad 1069 copyNEWWintery Not Too Christmassy··28201148108£485

Show 29 more ads in Christmas

Creative thumbnail for Ad 973, Smells Like A Christmas Tree

Ad 973Smells Like A Christmas Tree1008668688062£465

Creative thumbnail for Ad 1067, Wintery Not Too Christmassy

Ad 1067Wintery Not Too Christmassy845550576968£382

Creative thumbnail for Ad 1031, Founder Story

Ad 1031Founder Story544552646872£355

Creative thumbnail for Ad 992, Limited Edition Unboxing

Ad 992Limited Edition Unboxing504056553549£285

Creative thumbnail for Ad 995, Meet Icicle Limited Edition

Ad 995Meet Icicle Limited Edition435544524837£279

Creative thumbnail for Ad 1035, Customer Quote Tree Without Needle Drop

Ad 1035Customer Quote Tree Without Needle Drop372922305283£252

Creative thumbnail for Ad 975, Starlight Starter Pack Unboxing

Ad 975Starlight Starter Pack Unboxing434044342931£221

Creative thumbnail for Ad 1033, Pine Disinfectant Real Christmas Tree

Ad 1033Pine Disinfectant Real Christmas Tree383442282937£208

Creative thumbnail for Ad 970, Christmas Scents Are Here

Ad 970Christmas Scents Are Here423831173435£196

Creative thumbnail for Ad 1058 copy, Tree Promise

Ad 1058 copyNEWTree Promise··131143£148

Creative thumbnail for Ad 1029, True To Life Review

Ad 1029True To Life Review282320241718£129

Creative thumbnail for Ad 990, Christmas Candles Available Now

Ad 990Christmas Candles Available Now342424151416£127

Creative thumbnail for Ad 1055 copy, Tree Promise

Ad 1055 copyNEWTree Promise··21283037£117

Creative thumbnail for Ad 994, Christmas Shop Gifts To Keep

Ad 994Christmas Shop Gifts To Keep81934211215£109

Creative thumbnail for Ad 1056, Tree Promise

Ad 1056Tree Promise161276810£57

Creative thumbnail for Ad 972, Starter Pack Unboxing

Ad 972Starter Pack Unboxing1165465£37

Creative thumbnail for Ad 968, Meet Fir Refill

Ad 968Meet Fir Refill1294335£36

Creative thumbnail for Ad 996, Cosy Season Starts Here

Ad 996Cosy Season Starts Here548464£32

Creative thumbnail for Ad 1003, Christmas Candles Available Now Icicle

Ad 1003Christmas Candles Available Now Icicle644556£31

Creative thumbnail for Ad 1086 copy, Buy The Pott Once

Ad 1086 copyNEWBuy The Pott Once··42520£30

Creative thumbnail for Ad 991, Fir Smells Like A Christmas Tree

Ad 991Fir Smells Like A Christmas Tree668323£29

Creative thumbnail for Ad 967, If You Have A Pott Refill How To

Ad 967If You Have A Pott Refill How To993134£28

Creative thumbnail for Ad 997, Customer Quote Best Candle Ever

Ad 997Customer Quote Best Candle Ever456233£23

Creative thumbnail for Ad 979, Limited Edition Glow

Ad 979Limited Edition Glow464225£23

Creative thumbnail for Ad 1077 copy, Most Beautiful Pottery Limited Number

Ad 1077 copyNEWMost Beautiful Pottery Limited Number··3846£22

Creative thumbnail for Ad 974, Refill Swap

Ad 974Refill Swap442244£20

Creative thumbnail for Ad 988, Hand Painted In The UK

Ad 988Hand Painted In The UK442224£17

Creative thumbnail for Ad 993, Starlight Scent Incredible

Ad 993Starlight Scent Incredible272123£17

Creative thumbnail for Ad 1079 copy, Noel Is Back

Ad 1079 copyNEWNoel Is Back··1211£6

Gifting (new)Evergreen

16 ads shown · £1,348 over 6 days · 16 new

Creative thumbnail for Ad 1063 copy, Gift They Keep Enjoying

Ad 1063 copyNEWGift They Keep Enjoying··179303250250£982

Creative thumbnail for Ad 1094 copy, Presents You Would Keep Yourself

Ad 1094 copyNEWPresents You Would Keep Yourself··1981969£234

Creative thumbnail for Ad 1006 copy, Bought It For My Girlfriend

Ad 1006 copyNEWBought It For My Girlfriend··49612£30

Creative thumbnail for Ad 1017 copy, A Pott To Keep Forever

Ad 1017 copyNEWA Pott To Keep Forever··10332£17

Creative thumbnail for Ad 1011 copy, Gifted To Lots Of People

Ad 1011 copyNEWGifted To Lots Of People··3<1211£16

Creative thumbnail for Ad 1016 copy, Scent Of Christmas Wrapped Up

Ad 1016 copyNEWScent Of Christmas Wrapped Up··5325£14

Show 10 more ads in Gifting (new)

Creative thumbnail for Ad 1015 copy, Customer Quote Box Feels Special

Ad 1015 copyNEWCustomer Quote Box Feels Special··92<11£13

Creative thumbnail for Ad 1010 copy, Favourite Gift Last Christmas

Ad 1010 copyNEWFavourite Gift Last Christmas··621<1£11

Creative thumbnail for Ad 1008 copy, Gifted Last Christmas Still Using It

Ad 1008 copyNEWGifted Last Christmas Still Using It··<1<126£9

Creative thumbnail for Ad 1013 copy, Still Lighting It Next Christmas

Ad 1013 copyNEWStill Lighting It Next Christmas··3222£8

Creative thumbnail for Ad 1012 copy, Customer Quote Gift From My Son

Ad 1012 copyNEWCustomer Quote Gift From My Son··<1<1<12£4

Creative thumbnail for Ad 1007 copy, Favourite Christmas Present

Ad 1007 copyNEWFavourite Christmas Present··1<1<1<1£3

Creative thumbnail for Ad 1004 copy, Bought It For Myself

Ad 1004 copyNEWBought It For Myself··1<1<1<1£3

Creative thumbnail for Ad 1014 copy, Christmas Magic Theirs To Keep

Ad 1014 copyNEWChristmas Magic Theirs To Keep··<1<1<1<1£2

Creative thumbnail for Ad 1009 copy, A Gift For All Year

Ad 1009 copyNEWA Gift For All Year··<1<1<1<1£1

Creative thumbnail for Ad 1005 copy, Match Striker Detail

Ad 1005 copyNEWMatch Striker Detail···<1<1<1£1

TomatoEvergreen

13 ads shown · £1,291 over 6 days · 6 new

Creative thumbnail for Ad 942, Customer Review Delicious

Ad 942Customer Review Delicious5967264384101£380

Ad 1108NEWCollab Logo Shelf··151782020£269

Creative thumbnail for Ad 934, Customer Quote Whole Hall

Ad 934Customer Quote Whole Hall644620372120£208

Creative thumbnail for Ad 1025, Only Tomato Candle You Need

Ad 1025Only Tomato Candle You Need333824161832£162

Creative thumbnail for Ad 940, Maker So Happy

Ad 940Maker So Happy12161013711£69

Creative thumbnail for Ad 941, Refill Ritual Caption

Ad 941Refill Ritual Caption101478917£65

Show 7 more ads in Tomato

Ad 920Unboxing1085459£42

Creative thumbnail for Ad 1022, Best Reason Refill Demo

Ad 1022Best Reason Refill Demo2163252£39

Creative thumbnail for Ad 1114, All Winter Long

Ad 1114NEWAll Winter Long··2<1<1·£3

Ad 1109NEWCollab Logo Kiln··2<1<1·£3

Creative thumbnail for Ad 1112, In Love With The Scent

Ad 1112NEWIn Love With The Scent··1<1··£1

Creative thumbnail for Ad 1111, Otherworldly Review

Ad 1111NEWOtherworldly Review··<1<1·<1£1

Creative thumbnail for Ad 1113, Divine Even Unlit

Ad 1113NEWDivine Even Unlit··<1·<1·£0

Everything ElseEvergreen

8 ads shown · £1,181 over 6 days · 1 new

Creative thumbnail for Ad 922, Buy Once Refill Forever

Ad 922Buy Once Refill Forever158141125126102120£770

Creative thumbnail for Ad 420, Seasonal Subscription

Ad 420Seasonal Subscription211711111327£100

Creative thumbnail for Ad 779, Scent Styling

Ad 779Scent Styling18108171318£84

Creative thumbnail for Ad 964, Standing By The Sea

Ad 964Standing By The Sea10118988£54

Creative thumbnail for Ad 1088 copy, Handmade Made To Be Refilled

Ad 1088 copyNEWHandmade Made To Be Refilled··1121129£52

Creative thumbnail for Ad 821, Scent Led

Ad 821Scent Led11857813£52

Show 2 more ads in Everything Else

Creative thumbnail for Ad 966, Candle Season Unboxing

Ad 966Candle Season Unboxing385332£24

Creative thumbnail for Ad 869, Hook 2 Object Led

Ad 869Hook 2 Object Led344434£22

SeasonalEvergreen

8 ads shown · £874 over 6 days

Creative thumbnail for Ad 837, Scent Led

Ad 837Scent Led12712244715983£506

Creative thumbnail for Ad 951, See What The Fuss Is About

Ad 951See What The Fuss Is About32371056<1£90

Creative thumbnail for Ad 885, Scent Led

Ad 885Scent Led2116451016£72

Creative thumbnail for Ad 944, New Autumn Scents Teapot

Ad 944New Autumn Scents Teapot171232<1<1£35

Creative thumbnail for Ad 925, Founder Sample Unboxing

Ad 925Founder Sample Unboxing111233<1<1£30

Creative thumbnail for Ad 928, Collection

Ad 928Collection67332<1£20

Show 2 more ads in Seasonal

Creative thumbnail for Ad 926, Keep It Forever

Ad 926Keep It Forever5622<11£17

Creative thumbnail for Ad 962, Refill In A Minute

Ad 962Refill In A Minute46212<1£15

Cook MAINCook Candles

15 ads shown · £1,474 over 6 days · 10 new

Creative thumbnail for Ad 1020, One Candle For Your Kitchen

Ad 1020One Candle For Your Kitchen10912261758174£522

Creative thumbnail for Ad 915, Review At The Hob

Ad 915Review At The Hob555628373727£240

Creative thumbnail for Ad 1101, You Need This Candle

Ad 1101NEWYou Need This Candle··66534968£237

Creative thumbnail for Ad 910, Review On The Board

Ad 910Review On The Board362211202969£186

Creative thumbnail for Ad 1096, Founder Why We Made It

Ad 1096NEWFounder Why We Made It··3410519£68

Creative thumbnail for Ad 892, USP Overlay

Ad 892USP Overlay118579<1£39

Show 9 more ads in Cook MAIN

Creative thumbnail for Ad 907, After Most Meals Review

Ad 907After Most Meals Review1192121£26

Creative thumbnail for Ad 1103, Gamechanger In My Kitchen

Ad 1103NEWGamechanger In My Kitchen··1871·£26

Creative thumbnail for Ad 1097, Founder Two Kitchens

Ad 1097NEWFounder Two Kitchens··662·£13

Creative thumbnail for Ad 1098, Founder Hosting

Ad 1098NEWFounder Hosting··31<1·£5

Creative thumbnail for Ad 1099, Cooking Fish Review

Ad 1099NEWCooking Fish Review··3<1<1·£4

Creative thumbnail for Ad 1100, Fish Next Morning

Ad 1100NEWFish Next Morning··3<1<1<1£3

Creative thumbnail for Ad 1095, Founder Gift For Cooks

Ad 1095NEWFounder Gift For Cooks··2<1··£2

Creative thumbnail for Ad 1106, Lingering Cooking Smells Serif

Ad 1106NEWLingering Cooking Smells Serif··<1<1··£1

Creative thumbnail for Ad 1102, PSA Will Be Reordering

Ad 1102NEWPSA Will Be Reordering··<1<1<1<1£1

Gifting (old campaign)Gifting (old campaign)

7 ads shown · £1,333 over 6 days

Creative thumbnail for Ad 1063, Gift They Keep Enjoying

Ad 1063Gift They Keep Enjoying37836977658292£1,063

Creative thumbnail for Ad 1010, Favourite Gift Last Christmas

Ad 1010Favourite Gift Last Christmas35223551£71

Creative thumbnail for Ad 1006, Bought It For My Girlfriend

Ad 1006Bought It For My Girlfriend25233323£59

Creative thumbnail for Ad 1007, Favourite Christmas Present

Ad 1007Favourite Christmas Present10181<111£32

Creative thumbnail for Ad 1016, Scent Of Christmas Wrapped Up

Ad 1016Scent Of Christmas Wrapped Up1082232£26

Creative thumbnail for Ad 1011, Gifted To Lots Of People

Ad 1011Gifted To Lots Of People1010<1<1<13£25

Show 1 more ad in Gifting (old campaign)

Creative thumbnail for Ad 1008, Gifted Last Christmas Still Using It

Ad 1008Gifted Last Christmas Still Using It104<11<1<1£17

Test 4 Icicle ProofChristmas Creative Testing

2 ads shown · £1,059 over 6 days

Creative thumbnail for Ad 1069, Wintery Not Too Christmassy

Ad 1069Wintery Not Too Christmassy199195207206148·£954

Creative thumbnail for Ad 1068, Wintery Not Too Christmassy

Ad 1068Wintery Not Too Christmassy55321279£105

Test 1 Fir ProofChristmas Creative Testing

3 ads shown · £878 over 6 days

Creative thumbnail for Ad 1055, Tree Promise

Ad 1055Tree Promise8389879569·£424

Creative thumbnail for Ad 1058, Tree Promise

Ad 1058Tree Promise4434294139102£289

Creative thumbnail for Ad 1057, Tree Promise

Ad 1057Tree Promise272426242539£165

R2 Set 1 Review StaticsChristmas Creative Testing

5 ads shown · £595 over 6 days

Creative thumbnail for Ad 1077, Most Beautiful Pottery Limited Number

Ad 1077Most Beautiful Pottery Limited Number564644483542£270

Creative thumbnail for Ad 1072, Smells Exactly Like A Christmas Tree

Ad 1072Smells Exactly Like A Christmas Tree121519173026£119

Creative thumbnail for Ad 1073, Best Candle Fills The Room

Ad 1073Best Candle Fills The Room141722221610£100

Creative thumbnail for Ad 1071, PSA Smells Like A Christmas Tree

Ad 1071PSA Smells Like A Christmas Tree101465411£50

Creative thumbnail for Ad 1076, Wintery Scent Not Cinnamon

Ad 1076Wintery Scent Not Cinnamon655996£40

R2 Set 5 PRChristmas Creative Testing

3 ads shown · £466 over 6 days

Creative thumbnail for Ad 1088, Handmade Made To Be Refilled

Ad 1088Handmade Made To Be Refilled3331334527·£169

Creative thumbnail for Ad 1089, Handmade Made To Be Refilled

Ad 1089Handmade Made To Be Refilled282421242638£161

Creative thumbnail for Ad 1087, Handmade Made To Be Refilled

Ad 1087Handmade Made To Be Refilled222115172042£136

R2 Set 6 Ailis To CameraChristmas Creative Testing

3 ads shown · £454 over 6 days

Creative thumbnail for Ad 1092, Everything In One Box

Ad 1092Everything In One Box7369735919·£293

Creative thumbnail for Ad 1090, Everything In One Box

Ad 1090Everything In One Box458155252£136

Creative thumbnail for Ad 1093, Everything In One Box

Ad 1093Everything In One Box<1<1<12217£22

R2 Set 4 RefillingChristmas Creative Testing

3 ads shown · £441 over 6 days

Creative thumbnail for Ad 1086, Buy The Pott Once

Ad 1086Buy The Pott Once5951425450·£256

Creative thumbnail for Ad 1084, Buy The Pott Once

Ad 1084Buy The Pott Once131016131243£107

Creative thumbnail for Ad 1085, Buy The Pott Once

Ad 1085Buy The Pott Once771615627£78

R2 Set 2 NoelChristmas Creative Testing

3 ads shown · £359 over 6 days

Creative thumbnail for Ad 1078, Noel Is Back

Ad 1078Noel Is Back2632374627·£168

Creative thumbnail for Ad 1080, Noel Is Back

Ad 1080Noel Is Back20139101040£102

Creative thumbnail for Ad 1079, Noel Is Back

Ad 1079Noel Is Back18121272019£89

R2 Set 3 StarlightChristmas Creative Testing

3 ads shown · £359 over 6 days

Creative thumbnail for Ad 1082, Wintery Not Too Christmassy

Ad 1082Wintery Not Too Christmassy4139344734·£196

Creative thumbnail for Ad 1081, Wintery Not Too Christmassy

Ad 1081Wintery Not Too Christmassy191010111425£90

Creative thumbnail for Ad 1083, Wintery Not Too Christmassy

Ad 1083Wintery Not Too Christmassy67106835£72

Xmas ads → Christmas LPDestination Test

4 ads shown · £166 over 6 days · 4 new

Ad 1064NEWGift They Keep Enjoying··5232624£77

Ad 1055NEWTree Promise··381258£63

Ad 1088NEWHandmade Made To Be Refilled··13<1<1<1£15

Ad 1067NEWWintery Not Too Christmassy··<1533£11

Xmas ads → HomepageDestination Test

4 ads shown · £167 over 6 days · 4 new

Ad 1055NEWTree Promise··39201813£89

Ad 1067NEWWintery Not Too Christmassy··1151112£39

Ad 1064NEWGift They Keep Enjoying··3588£24

Ad 1088NEWHandmade Made To Be Refilled··14<1<1<1£15

Gifting ads → Gifting LPDestination Test

4 ads shown · £161 over 6 days · 4 new

Ad 1007NEWFavourite Christmas Present··33262216£98

Ad 1006NEWBought It For My Girlfriend··188718£52

Creative thumbnail for Ad 1017, A Pott To Keep Forever

Ad 1017NEWA Pott To Keep Forever··2221£7

Ad 1010NEWFavourite Gift Last Christmas··111<1£4

Gifting ads → HomepageDestination Test

4 ads shown · £163 over 6 days · 4 new

Ad 1010NEWFavourite Gift Last Christmas··48312017£116

Ad 1006NEWBought It For My Girlfriend··<11517£23

Ad 1017NEWA Pott To Keep Forever··8463£21

Ad 1007NEWFavourite Christmas Present···11<1£3

Subscription opt-inRetention: Subscription

9 ads shown · £475 over 6 days

Creative thumbnail for Ad 588, Seasonal Sub

Ad 588Seasonal Sub213230402621£171

Creative thumbnail for Ad 582, Seasonal Sub

Ad 582Seasonal Sub81410935£48

Creative thumbnail for Ad 573, Social Story

Ad 573Social Story37171217£48

Creative thumbnail for Ad 578, Customer Review

Ad 578Customer Review1066435£34

Creative thumbnail for Ad 583, Seasonal Sub

Ad 583Seasonal Sub52<12915£34

Creative thumbnail for Ad 584, Seasonal Sub

Ad 584Seasonal Sub452<127£20

Show 3 more ads in Subscription opt-in

Creative thumbnail for Ad 579, Customer Review

Ad 579Customer Review242245£18

Creative thumbnail for Ad 585, Seasonal Sub

Ad 585Seasonal Sub38412<1£18

Creative thumbnail for Ad 576, Customer Review

Ad 576Customer Review6432<12£18

All purchasersRetention: All Purchasers

4 ads shown · £301 over 6 days

Ad 1000Customer Quote Tree Without Needle Drop323333493838£222

Creative thumbnail for Ad 1038, Scent Led Long Cut

Ad 1038Scent Led Long Cut586643£33

Ad 983New Glaze Fresh From The Kiln127224£20

Creative thumbnail for Ad 1039, New Christmas Candles Limited Edition

Ad 1039New Christmas Candles Limited Edition95<1<123£19

Fir A/B videosFir A/B (paused 9 Nov)

1 ad shown · £200 over 6 days

Ad 1033Pine Disinfectant Real Christmas Tree554739553·£200

Anomalies

Twelve ads that moved sharply, and why

Each bar is one day's spend in pounds. Grey bars are before the launch. The cause is our best reading of the timeline and the delivery data, not something Meta states.

Spike

Ad 1092 copy

Christmas · Evergreen

What happened: £118 on day one, £320 on Sun 8. Now the second biggest spender in the Christmas set.
Likely cause: A new copy of a proven winner. Meta moved budget to it from Ad 1000 and Ad 1064.

Spike

Ad 1069 copy

Christmas · Evergreen

What happened: £28 to £201 overnight. ROAS 0.77 on £485 so far.
Likely cause: Same push as the 1092 copy, but it is not converting in the broad Christmas set.

Spike

Ad 1058 copy

Christmas · Evergreen

What happened: £1 to £3 a day, then £143 on Tue 10 with 0 purchases.
Likely cause: Coincides with the first day of the Evergreen budget raise (+£528/day). Christmas set spend rose £218 that day.

Spike then collapse

Ad 1094 copy

Gifting (new) · Evergreen

What happened: £198 on day one, then under £20 a day.
Likely cause: Launch exploration. Meta then concentrated the Gifting set on the 1063 copy.

Spike then fade

Ad 1108

Tomato · Evergreen

What happened: £151 on day one, down to £20 a day.
Likely cause: Existing Ad 942 took the Tomato set back (£26 up to £101 a day).

Spike

Ad 1068

Test 4 Icicle Proof · Christmas Creative Testing

What happened: £2 to £12 a day, then £79 on Tue 10.
Likely cause: Took over after the 1069 original was paused on Mon 9. The set budget was also cut from £200 to £75.

Collapse

Ad 1063

Gifting (old campaign)

What happened: £373 a day down to £65 to £92 (down 79%).
Likely cause: Old Gifting campaign budget cut from £480 to £100 a day. Its ROAS rose to 4.18.

Drop

Ad 1000

Christmas · Evergreen

What happened: £647 a day down to £373 on Mon 9 (down 42%), then £488 on Tue 10.
Likely cause: Displaced by the 1092 and 1069 copies. Still 24% of the set at ROAS 1.37 (£1,827).

Drop

Ad 1064

Christmas · Evergreen

What happened: £350 a day down to £156 on Sun 8 (down 55%), recovering to £255.
Likely cause: Same displacement. ROAS 2.70 on the lower spend.

Collapse

Ad 837

Seasonal · Evergreen

What happened: £124 a day down to £44 on Sat 7 (down 65%).
Likely cause: The Seasonal set fell from £250 to about £80 to £100 a day once the new Gifting set (min £300) joined Evergreen.

Collapse

Ad 951

Seasonal · Evergreen

What happened: £34 a day down to near zero.
Likely cause: Same squeeze on the Seasonal set.

Stopped

Originals 1069, 1092 and 1055

Christmas Testing

What happened: Combined £235 on Mon 9 down to £0 on Tue 10.
Likely cause: Paused by hand on Mon 9, 13:06 to 13:12 CST.

Promoted winners and new ads, 7 to 10 Nov

How the winners are doing in their new campaigns

We look at the campaign and ad set first, then the ads inside it. Only the ads we promoted out of testing carry the winner label. Ads that went straight into a main campaign are shown by how much delivery they have had, without a verdict: four days is too early to call them.

Show

Promoted winners Winner

8 ads copied from Christmas Testing into Evergreen on Fri 6 Nov

Evergreen ROAS, before → after: 1.74 → 1.92
Christmas set, 7 to 10 Nov: £7,600 · ROAS 1.92
The 8 winners in Evergreen: £1,774 · 34 purch. · ROAS 1.45
Winners' share of the Christmas set: 23%

Each card shows the testing ad set the ad came from and its results there over the same four days, then the Evergreen ad set it was promoted to and its results since. Most originals were paused on Mon 9, so their four-day numbers cover about two and a half days.

Ad 1092

Video · Everything In One Box

Won in testing

R2 Set 6 Ailis To CameraChristmas Creative Testing · paused Mon 9

Spend: £151
Purch.: 5
ROAS: 3.49
CPA: £30

Now in

Evergreen › Christmas12% of the ad set's spend

Spend: £915
Purch.: 24
ROAS: 1.86
CPA: £38

Original3.49

In Christmas1.86

Whole ad set1.92

Spend by day in its new home

Ad 1069

Video · Wintery Not Too Christmassy

Won in testing

Test 4 Icicle ProofChristmas Creative Testing · paused Mon 9

Spend: £560
Purch.: 18
ROAS: 2.75
CPA: £31

Now in

Evergreen › Christmas6% of the ad set's spend

Spend: £485
Purch.: 4
ROAS: 0.77
CPA: £121

Original2.75

In Christmas0.77

Whole ad set1.92

Spend by day in its new home

Ad 1058

Video · Tree Promise

Won in testing

Test 1 Fir ProofChristmas Creative Testing · still running

Spend: £211
Purch.: 8
ROAS: 2.46
CPA: £26

Now in

Evergreen › Christmas2% of the ad set's spend

Spend: £148
Purch.: 0
ROAS: 0.00
CPA: n/a

Original2.46

In Christmas0.00

Whole ad set1.92

Spend by day in its new home

Ad 1055

Image · Tree Promise

Won in testing

Test 1 Fir ProofChristmas Creative Testing · paused Mon 9

Spend: £251
Purch.: 15
ROAS: 3.84
CPA: £17

Now in

Evergreen › Christmas2% of the ad set's spend

Spend: £117
Purch.: 4
ROAS: 2.77
CPA: £29

Original3.84

In Christmas2.77

Whole ad set1.92

Spend by day in its new home

Ad 1088

Image · Handmade Made To Be Refilled

Won in testing

R2 Set 5 PRChristmas Creative Testing · paused Mon 9

Spend: £105
Purch.: 6
ROAS: 5.58
CPA: £17

Now in

Evergreen › Everything Else7% of the ad set's spend

Spend: £52
Purch.: 2
ROAS: 3.43
CPA: £26

Original5.58

In Everything Else3.43

Whole ad set2.88

Spend by day in its new home

Ad 1086

Video · Buy The Pott Once

Won in testing

R2 Set 4 RefillingChristmas Creative Testing · paused Mon 9

Spend: £146
Purch.: 6
ROAS: 2.53
CPA: £24

Now in

Evergreen › Christmas<1% of the ad set's spend

Spend: £30
Purch.: 0
ROAS: 0.00
CPA: n/a

Original2.53

In Christmas0.00

Whole ad set1.92

Spend by day in its new home

Ad 1077

Image · Most Beautiful Pottery Limited Number

Won in testing

R2 Set 1 Review StaticsChristmas Creative Testing · still running

Spend: £169
Purch.: 6
ROAS: 3.10
CPA: £28

Now in

Evergreen › Christmas<1% of the ad set's spend

Spend: £22
Purch.: 0
ROAS: 0.00
CPA: n/a

Original3.10

In Christmas0.00

Whole ad set1.92

Spend by day in its new home

Little delivery yet (under £10 each): Ad 1079. Meta has not given these a real read in four days.

Gifting ads moved into Evergreen

16 ads copied from the old Gifting campaign into a new Evergreen ad set

New Gifting set, 7 to 10 Nov: £1,348 · 12 purch. · ROAS 1.18
Old Gifting campaign, now £100/day: £365 · 13 purch. · ROAS 3.83
Minimum spend, new set: £300 a day

Ad 1063

Video · Gift They Keep Enjoying

In the old Gifting campaign

Gifting (old campaign)Gifting (old campaign) · still running

Spend: £316
Purch.: 12
ROAS: 4.18
CPA: £26

Now in

Evergreen › Gifting (new)73% of the ad set's spend

Spend: £982
Purch.: 9
ROAS: 1.19
CPA: £109

Original4.18

In Gifting (new)1.19

Whole ad set1.18

Spend by day in its new home

Ad 1094

Video · Presents You Would Keep Yourself

In the old Gifting campaign

New for this setNo matching ad in the old campaign

Now in

Evergreen › Gifting (new)17% of the ad set's spend

Spend: £234
Purch.: 2
ROAS: 1.37
CPA: £117

Originaln/a

In Gifting (new)1.37

Whole ad set1.18

Spend by day in its new home

Ad 1006

Video · Bought It For My Girlfriend

In the old Gifting campaign

Gifting (old campaign)Gifting (old campaign) · still running

Spend: £10
Purch.: 0
ROAS: 0.00
CPA: n/a

Now in

Evergreen › Gifting (new)2% of the ad set's spend

Spend: £30
Purch.: 1
ROAS: 3.21
CPA: £30

Original0.00

In Gifting (new)3.21

Whole ad set1.18

Spend by day in its new home

Ad 1017

Image · A Pott To Keep Forever

In the old Gifting campaign

Gifting (old campaign)Gifting (old campaign) · still running

Spend: £2
Purch.: 0
ROAS: 0.00
CPA: n/a

Now in

Evergreen › Gifting (new)1% of the ad set's spend

Spend: £17
Purch.: 0
ROAS: 0.00
CPA: n/a

Original0.00

In Gifting (new)0.00

Whole ad set1.18

Spend by day in its new home

Ad 1011

Image · Gifted To Lots Of People

In the old Gifting campaign

Gifting (old campaign)Gifting (old campaign) · still running

Spend: £5
Purch.: 0
ROAS: 0.00
CPA: n/a

Now in

Evergreen › Gifting (new)1% of the ad set's spend

Spend: £16
Purch.: 0
ROAS: 0.00
CPA: n/a

Original0.00

In Gifting (new)0.00

Whole ad set1.18

Spend by day in its new home

Ad 1016

Image · Scent Of Christmas Wrapped Up

In the old Gifting campaign

Gifting (old campaign)Gifting (old campaign) · still running

Spend: £8
Purch.: 0
ROAS: 0.00
CPA: n/a

Now in

Evergreen › Gifting (new)1% of the ad set's spend

Spend: £14
Purch.: 0
ROAS: 0.00
CPA: n/a

Original0.00

In Gifting (new)0.00

Whole ad set1.18

Spend by day in its new home

Ad 1015

Image · Customer Quote Box Feels Special

In the old Gifting campaign

Gifting (old campaign)Gifting (old campaign) · still running

Spend: £0
Purch.: 0
ROAS: 0.00
CPA: n/a

Now in

Evergreen › Gifting (new)<1% of the ad set's spend

Spend: £13
Purch.: 0
ROAS: 0.00
CPA: n/a

Original0.00

In Gifting (new)0.00

Whole ad set1.18

Spend by day in its new home

Ad 1010

Image · Favourite Gift Last Christmas

In the old Gifting campaign

Gifting (old campaign)Gifting (old campaign) · still running

Spend: £14
Purch.: 0
ROAS: 0.00
CPA: n/a

Now in

Evergreen › Gifting (new)<1% of the ad set's spend

Spend: £11
Purch.: 0
ROAS: 0.00
CPA: n/a

Original0.00

In Gifting (new)0.00

Whole ad set1.18

Spend by day in its new home

Little delivery yet (under £10 each): Ad 1008, Ad 1013, Ad 1012, Ad 1007, Ad 1004, Ad 1014, Ad 1009, Ad 1005. Meta has not given these a real read in four days.

Cook Candles: new ads

10 ads launched straight into the campaign on Sat 7

Cook campaign ROAS, before → after: 2.53 → 2.56
Cook campaign, 7 to 10 Nov: £991 · 37 purch.

Cook MAIN

Cook Candles

Ad set ROAS, before → after: 2.53 → 2.56
Ad set spend, 7 to 10 Nov: £991 · 37 purch.
10 new ads: £362 (36% of set) · 7 purch.

Ad 1101

Video · You Need This Candle

£236.5024% of set

Purch.: 5
ROAS: 1.50
CPA: £47
CTR: 0.68%

Ad 1096

Video · Founder Why We Made It

£67.627% of set

Purch.: 2
ROAS: 2.46
CPA: £34
CTR: 2.30%

Ad 1103

Image · Gamechanger In My Kitchen

£26.193% of set

Purch.: 0
ROAS: 0.00
CPA: n/a
CTR: 1.48%

Ad 1097

Video · Founder Two Kitchens

£13.261% of set

Purch.: 0
ROAS: 0.00
CPA: n/a
CTR: 2.26%

Little delivery yet (under £10 each): Ad 1102, Ad 1106, Ad 1095, Ad 1098, Ad 1099, Ad 1100. Meta has not given these a real read in four days.

Tomato: new ads

6 ads launched straight into the Evergreen Tomato set on Sat 7

Tomato

Evergreen · min £200/day

Ad set ROAS, before → after: 1.25 → 1.66
Ad set spend, 7 to 10 Nov: £855 · 19 purch.
6 new ads: £278 (32% of set) · 4 purch.

Ad 1108

Image · Collab Logo Shelf

£269.0331% of set

Purch.: 4
ROAS: 1.84
CPA: £67
CTR: 0.83%

Little delivery yet (under £10 each): Ad 1109, Ad 1111, Ad 1112, Ad 1113, Ad 1114. Meta has not given these a real read in four days.

Destination test

Landing page vs homepage, 4 ad sets at £35 a day, switched on Sat 7. We read it at day 7, Sat 14 Nov.

Gifting ads → Gifting LP

Destination Test · budget £35/day

Ad set ROAS: 1.16
Ad set spend, 7 to 10 Nov: £161 · 3 purch.
4 new ads: £161 (100% of set) · 3 purch.

Ad 1007

Video · Favourite Christmas Present

£97.7261% of set

Purch.: 2
ROAS: 1.50
CPA: £49
CTR: 1.73%

Ad 1006

Video · Bought It For My Girlfriend

£51.5532% of set

Purch.: 1
ROAS: 0.77
CPA: £52
CTR: 1.52%

Little delivery yet (under £10 each): Ad 1017, Ad 1010. Meta has not given these a real read in four days.

Gifting ads → Homepage

Destination Test · budget £35/day

Ad set ROAS: 1.67
Ad set spend, 7 to 10 Nov: £163 · 4 purch.
4 new ads: £163 (100% of set) · 4 purch.

Ad 1010

Image · Favourite Gift Last Christmas

£115.7071% of set

Purch.: 2
ROAS: 1.33
CPA: £58
CTR: 1.18%

Ad 1006

Video · Bought It For My Girlfriend

£23.3714% of set

Purch.: 1
ROAS: 3.34
CPA: £23
CTR: 0.91%

Ad 1017

Image · A Pott To Keep Forever

£20.6813% of set

Purch.: 1
ROAS: 1.93
CPA: £21
CTR: 1.40%

Little delivery yet (under £10 each): Ad 1007. Meta has not given these a real read in four days.

Xmas ads → Christmas LP

Destination Test · budget £35/day

Ad set ROAS: 2.69
Ad set spend, 7 to 10 Nov: £166 · 4 purch.
4 new ads: £166 (100% of set) · 4 purch.

Ad 1064

Video · Gift They Keep Enjoying

£77.2947% of set

Purch.: 3
ROAS: 2.60
CPA: £26
CTR: 2.03%

Ad 1055

Image · Tree Promise

£63.0638% of set

Purch.: 1
ROAS: 3.90
CPA: £63
CTR: 0.95%

Ad 1088

Image · Handmade Made To Be Refilled

£14.689% of set

Purch.: 0
ROAS: 0.00
CPA: n/a
CTR: 0.91%

Ad 1067

Video · Wintery Not Too Christmassy

£10.967% of set

Purch.: 0
ROAS: 0.00
CPA: n/a
CTR: 1.79%

Xmas ads → Homepage

Destination Test · budget £35/day

Ad set ROAS: 0.94
Ad set spend, 7 to 10 Nov: £167 · 3 purch.
4 new ads: £167 (100% of set) · 3 purch.

Ad 1055

Image · Tree Promise

£89.3453% of set

Purch.: 2
ROAS: 1.25
CPA: £45
CTR: 0.94%

Ad 1067

Video · Wintery Not Too Christmassy

£39.3124% of set

Purch.: 1
ROAS: 1.13
CPA: £39
CTR: 1.60%

Ad 1064

Video · Gift They Keep Enjoying

£23.7014% of set

Purch.: 0
ROAS: 0.00
CPA: n/a
CTR: 1.65%

Ad 1088

Image · Handmade Made To Be Refilled

£14.919% of set

Purch.: 0
ROAS: 0.00
CPA: n/a
CTR: 1.13%

† Provisional All figures here are 7 to 10 Nov and include Mon 9 and Tue 10, so purchases, ROAS and CPA can still rise. CTR is link click-through rate. Share is the ad's share of its ad set's spend.

Data notes and gaps

Source. Meta Ads (Graph API), pulled read-only at 20:30 CST on Tue 10 Nov 2026. Daily results for 5 to 10 Nov at account, campaign, ad set and ad level, plus the account activity log. All figures are in GBP and are campaign, ad set or ad totals. No customer data is used.
Attribution. Purchases and value are Meta-reported (omni purchase) on the account's default attribution setting. They are Meta's view, not Shopify's.
Reporting days. Days are London days, as the ad account reports them. Timeline times are US Central (CST), six hours behind.
Provisional days. Purchases, value, ROAS and CPA for Mon 9 and Tue 10 Nov are still filling in under 7-day click attribution. The Tue 10 London day closed at 18:00 CST, so its spend is complete. We suggest re-pulling both days on Thu 12 Nov.
Before and after. "Before" is Thu 5 to Fri 6 Nov (2 days). "After" is Sat 7 to Tue 10 Nov (4 days). Two days is a short baseline, and the days of the week differ.
New vs existing ads. The £4,417.72 and £12,128.08 are summed from ad-level rows, which total £16,545.80 for 7 to 10 Nov.
Triple Whale not pulled. Linear and first-click attribution from Triple Whale are not included, so there is no second opinion on Meta's numbers here.
Retention campaigns. The two Retention campaigns appear in the campaign tables and the heatmap, but are not analysed further.
Thumbnails. Every ad shown has its creative thumbnail. Ads that share a creative share an image. None are missing.